Faith in the age of the horizontal self :

*Worship service becomes a pseudo media event
*Church building becomes theme park
*Christian leader becomes christian celebrity
*Teaching becomes entertainment
*Salvation becomes self help
*Discipleship becomes lifestyle enhancement
*Soul becomes self
*Denomination becomes brands
*Gospel becomes slogan

The horizontal self looks for identity, approval and acceptance in others. The creation and cultivation of public image is paramount.The vertical self obviously looks to God for identity, approval and acceptance.

From “The Vertical Self” by Mark Sayers